FPRES belongs to the Brazilian federal system responsible for architecture and urban planning. The project was part of the same open competition cycle, entered without pretension and executed with technical rigour, reaching a strong result.
Brand
FPRES
Scope
Identidade Visual
Project date
January 2025
Project objective
The proposal had to carry an essentially Brazilian identity for the institution while holding an architectural and technical composure. Part of the work was developed with an external designer collaborating with the studio.
Rationale & conclusions
The symbol was built around formality and seriousness while staying within a geometric construction, producing a mark that reads institutional without becoming cold.