White Contingency is an agency specialised in contingency assets for digital operations, selling business managers, warmed numbers and related material. The concept positions White as a strategic partner to those operations rather than a mere supplier.
The objective was projecting trust through a strong symbol that establishes the brand as the strategic reference of its niche, with a clear differential, competitive assets and a qualified team working from solid method. We followed the minimalist business trend, choosing an essentially non literal symbol, a black and white palette, clean typography and direct communication.
The master concept is a chessboard, making White a decisive piece in the game, the king. The logotype is built as a crown that combines the letters C and W, merging a rook, a fortress and a crown. For everyday application and social media we developed a mascot, a simple soldier carrying the White Contingency symbol, signalling that it goes to the front line of the operation and, should it fall, another takes its place.
