Design & Visual Identity

About the project

CAU/BR is one of the federal professional councils in Brazil, responsible for architecture and urban planning. This project was our entry into an open competition for the council identity, which the studio joined without pretension and executed with full technical rigour, reaching a strong result.

Brand

CAU/BR

Scope

Identidade Visual

Project date

January 2025

Project objective

The proposal had to carry an essentially Brazilian identity for the institution while holding an architectural and technical composure. Part of the work was developed with an external designer collaborating with the studio.

Rationale & conclusions

The symbol was built from right angles and building structures, showing a bridge with a construction behind it in yellow, breathing space in blue and buildings in green. The typography uses a geometric face with a softer touch, bringing connection and humanity so the result reads institutional without feeling rigid.

Made to be remembered

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March, 2024

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