Habitária is an app and SaaS serving real estate agents, agencies and developers. The idea is that all of them should have a plug and play AI service platform at low cost and highly customisable, where each one builds its own property database, feeds the AI as it prefers and can fine tune the prompt conversationally.
From naming through execution the objective was finding something relevant, memorable and recognisable in both Brazil and Paraguay, since Habitária planned from day one to operate in both countries and later expand across Latin America.
For the naming we looked for something that joined the idea of property and real estate while staying comfortable to pronounce in Portuguese and Spanish, which led to Habitária. The symbol went in another direction, working with habitation and modularity. Being software meant to integrate into many different structures, it works in modules, similar to known ERPs but specific to real estate, so the entire logo and identity concept carries that modularity alongside elements of accessibility and practicality.
