Voxa is an online messaging platform aimed at the digital marketing audience: info product creators, launch teams, ecommerce operations and agencies. The target is largely young men who value work and speed, and who dislike platforms that talk well and deliver little. That reading guided the whole strategy.
The project had to build a memorable and suggestive brand able to connect instantly with a young digital audience already used to payment gateways, contingency agencies and messaging platforms, but who had not yet found one that speaks their language and can technically deliver what it promises.
The Voxa symbol is dynamic and slightly tilted, a modulated V shaped to read as an arrow: click, send. The name comes from the Latin vox, carrying communication and the idea of firing messages. Voice and tone were built to be as sharp as possible, with authority and open irritation, deliberately contrasting with the polite standard of the market and connecting with an audience that is equally fed up.
